A city government is a complex entity, so we had to take into consideration some different perspectives:
The information that you can see in the municipal website is only a part of the project. The other part is an internal guide with procedures and templates which is aimed to help them in a daily basis. For example: how to proceed when an online reputation crisis hits? What are the steps that everyone must follow when creating a new account on any social media platform? Etc.
After finishing the writing of the guidelines, I did a training session with the local politicians and managers.